Beauty role models and cosmetics have always been integral parts of human life, culture and the history of civilization. The word cosmetic has Greek roots and means decorating. Cosmetics, makeup and fashion support a person’s individual style. In many cultures, body painting and tattooing are integral parts of religion. It has been obvious for several hundred years, that people require for their personal well-being more than simple personal hygiene. Beauty items help people to differentiate and to stand out from others. Makeup, fragrances, hair styles and jewellery are vital parts of today’s fashion and style.
 
Special dental care items such as whitening tooth paste, real looking hairpieces or services such as personal beauty and style counselling as well as products and services for skin care, body care and natural cosmetics are provided by manufacturers worldwide. The beauty and health sector, wellness and the fashion industry belong to today’s top-selling industries.
 
However, not only the visible beauty counts today, but also a person’s inner beauty. Products and services from the wellness sector as well as medical and natural cosmetics are responsive to this trend in the beauty and cosmetics industry. A wellness weekend in a spa or a relaxing day at home with organic food and a flavoursome oil bath – people have realized that relaxation, treatment, indulgence vitally contribute to our beauty and charisma. The wellness branch is ever since a booming industry.
 

Manufacturers of cosmetics products base their innovations on and improve their portfolios with latest scientific research and knowledge. Research on ingredients enhance today’s products quality and their level of efficiency when it comes, for example, to anti-aging, skin nutrition, hair care or weight reduction. New cosmetic agents are Q10, AHA or alga. Innovation for cosmetics is also driven by new demands when it comes to sensitivity. More aggressive UV light, environmental stress and pollen are challenges for the industry.
 
Latest trends are presented several times a year at international trade fairs. Manufacturers and the beauty wholesale industry rely on up-to-date information on the markets and their trends. Sourcing and scouting have become crucial tools in today’s e-commerce. Online shops and the rapid delivery of the ordered items have become well-known and highly appreciated standards in the wholesale and retail industry.
 
Services and extensive consultations are of utmost importance for the beauty, cosmetics and wellness sectors. Counselling is vital for retailers in perfumeries, drugstores and pharmacies as well as for the B2B sector and its wholesalers.