Beauty and cosmetics are not innovations of the 20th century. It is known from reports of old Egypt and the Roman Empire that people have ever since attached importance to a cultivated appearance. Numerous up to date studies prove that today more than 60 per cent of women really care much about beauty, cosmetics, skin and body care. Even men show an increasing interest and demand in products such as skin care cosmetics, creams or anti aging lotions.

 

To place and keep a cosmetic product successfully in the market, it is vital for companies active in manufacturing and selling cosmetics to have extensive scientific pharmaceutical and market research done. It is crucial for manufacturers of natural cosmetics or make up to know about consumer behaviour, trends and demands in the sector. Consumers might decide for a product because of its characteristics, its care factor, its sensitivity or its branding and attractive packaging. Cosmetics companies use the desires, senses and images consumers have or want to experience. More and more often, companies let celebrities and super models act as testimonials for fragrances, organic cosmetics or anti aging make up cosmetics. Colourful and exciting advertisements on TV, the internet or in print media tremendously influence consumer purchasing behaviour and desires. Packaging and the design of, for example, perfume bottles, let a cosmetics product appear even more desirable and trendy.

 

Even well branded and well positioned products in the market need the permanent attention of consumers – and should not only be bought for special occasions such as Christmas, Easter or Mother’s and Valentine’s Day. However, consumers also demand a continuous responsiveness of cosmetics selling companies to their needs and to fashion trends. Therefore, product innovation cycles – as in every consumer product sector – are getting shorter and shorter.

 

Observing and analysing beauty care and international cosmetic trends is vital when it comes to supply management of wholesale cosmetics companies, to retail chains, pharmacies, perfumeries or dealers which provide cosmetics online. Which products are most in demand at the moment? Which new scientific and pharmaceutical research is available for organic cosmetics? Are there any new harmful cosmetics ingredients which cause allergies? Are there any new ways of production? The portal for beauty, beauty care and cosmetics offers you a market insight and expert knowledge for products and trends and at the same time facilitates international scouting. The portal links to trade show organisers and suppliers in the cosmetics industry.