A fragrance is like a second skin or clothes. It expresses your mood, your personality and your individual style. Depending on a fragrance’s scent, a person appears sportive when the perfume is fresh, romantic when the smell is vanilla or floral and sexy if a perfume has a high level of musk. Therefore, fragrances are very sensual means of expressing and creating emotions. As perfume has already been known in old Egypt and is even mentioned in the bible, it has always been an integral part of body care and cosmetics.

 

Today, more and more men are using gentlemen’s fragrances. This industry sector with an extensive range of manufacturers and suppliers in the fragrance wholesale has established and grown throughout the last years, whereas in former times mostly women’s fragrance was on demand. Besides after shave, the market share for fragrance for men has grown. Fragrance companies supply perfume items in attractive fragrance bottles and colourful packaging. Supermodels and celebrities are won as testimonials to advertise for fragrance sets or even lend their names. Besides the fragrance scent, advertising and branding are crucial for the success of a perfume. Today perfume is not only used to decorate a person’s body, but also to give rooms, clothes and other objects a pleasant smell.

 

A fragrance manufacturer needs different ingredients for a perfume as it is a mixture of oils and various kinds of aromas, fixatives and solvents. Mostly, the formulas are kept secret. There are perfumes that our grandmothers used and which are still trend fragrances today. However, as in any consumer industry, product innovation cycles for fragrances are getting shorter and shorter and new perfumes are brought onto the market regularly before big trade shows or festive events such as Christmas, Valentine’s Day or Mother’s Day. Several perfumes are also marketed for several season’s of the year – floral and fresh fragrances for spring and summer, sweet and more spicy for cold winter months.

Manufacturers of perfumes and cosmetics products base their portfolios on latest scientific research. Especially in times when people get more and more sensitive due to environmental stress and pollen, it is crucial to base products on natural ingredients which enhance quality and at the same time offer the expected pleasure. Fragrance wholesale but also perfumery retail and pharmacies with an integrated fragrance store have an extensive portfolio of flavoured spa articles, foam bath and shower gels fitting to demands and taste of consumers.